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LAS VEGAS, Jan 07, 2010 (BUSINESS WIRE) -- Building on its commitment to customer service, Pacer Technology launched a new application this week --available on any push button phone or text message system -- that will help consumers make faster, better and more informed purchase decisions. The first use of the application being launched is the Interactive Glue Guide, which will help consumers answer adhesive-related questions.
Supporting the technology launch with a comprehensive consumer campaign, Super Glue Corporation will begin placing the Interactive Glue Guide at retail outlets this month, followed by traditional, online and social media outreach.
Using a proprietary system developed by Pacer Technology, the Interactive Glue Guide engages the consumer to call 866-GLUE-911 or simply send the text message "superglue" to 41411. After answering a series of short questions about the materials to be glued, the Interactive Glue Guide provides the name and picture of the correct adhesive for the project or job.
When displayed at the point-of-purchase, the Interactive Glue Guide provides an effective solution for retail outlets by creating order and organization in the adhesives category, reducing labor expenses, and increasing sales through satisfied repeat customers -- without any cost to the retailer. Consumers can use the Interactive Glue Guide from their wireless phone or PDA while they are in the store.
"Our research shows when consumers cannot determine which adhesive to buy for their project, they often leave the store without making a purchase," said Ron Gravette, President, Pacer Technology. "When the retail outlet displays the Interactive Glue Guide instructions, the outlet becomes the solution center for customers and it removes the retail staff's burden of answering customers' technical, adhesive-related questions -- it empowers the consumer to make the right choice quickly."
Super Glue Corporation will customize each Interactive Glue Guide with 31 adhesive SKUs to satisfy the spe cific needs of each retailer and its customer base, and offer the full range of the product line, including adhesives and epoxies for wood, metal, crafts, machinery and automotive.
Pacer Technology is currently working with other consumer product manufacturers to help reduce category confusion. As products like cold medicine, make-up and even cellular phone plans continue to differentiate themselves, retail categories become overwhelmingly confusing to consumers. Using this same proprietary technology, a diversity of consumer brands will be able to quickly and easily direct customers to the perfect product to satisfy their specific needs.
Pacer Technology (http://www.pacertechnology.com/) is a solution provider for a variety of consumer products. The company specialize s in private label branding and solutions for retailers worldwide. The Guide Technology has a patent pending for the solution system discussed in this release.
Super Glue Corporation is the worldwide leader in the manufacture of high grade bonding agents. The Original Super Glue(R), Super Glue Corporation's signature product, is recognized around the world as a standard of quality, strength and performance. For more information about Super Glue Corporation, please visit www.supergluecorp.com.
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