I think to be big, you need to think and act big. Like the old cliche, "If you want to be rich, do what the rich do." I think getting a major PR firm on board would be an excellent idea.
That being said, they cost bookoo bucks. Probably out of reach for this company for now. But if I were DF I would have a major phone call to the Dale and let him know that unprofessional behavior will not be tolerated.
That's 2 days in a row I agree with you Greedy. What has the world become?