The company that can manufacture it efficiently and at a reasonable cost will have a blockbuster.
I would think the manufacturing issue is less onerous than the market-definition issue I cited in the previous post. The former is something MDCO ought to be able to resolve on its own with sufficient effort, but the latter requires that MDCO persuade skeptics at the FDA to accept MDCO’s somewhat unorthodox view of the target market.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”