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Feature Company - David Loren Corporation
Mon, December 14, 2009 7:45:08 AMFrom: Microcap Voice <[e-mail]>Add to Contacts



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MICROCAP VOICE


Featured Company - David Loren Corporation
(DLCR.PK)


David Loren Corporation (DLCR) designs, manufacturers, and wholesales women's clothing through a variety of marketing channels including mass merchants and major discount department stores. DLCR is currently negotiating an agreement to sell its products in a leading international retailer.

The Company has developed and manufactured finished fabric by specification for a leading mass merchant and is currently focused on expanding this area of its business with other retailers that design and manufacture their own branded apparel. DLCR has also produced samples for a branded Home Collection that would include bedding, linen, towels, comforters and throws.

DLCR's current focus is on distinct apparel market functions where the Company has created a specific niche. The Company is an approved vendor for several major discount department stores and mass merchants as well as the Home Shopping Network.

Retailers who design, manufacture and retail or distribute their own brands often need outside vendor sourcing when internal capabilities fall behind or miss the mark on design or manufacturing elements required to ensure production and sell-through of seasonal apparel offerings. These customers have turned to DLCR for solutions that include finished fabric, women's apparel to be sold under their private label and finished apparel under DLCR's brands.

In a challenging consumer environment DLCR has the ability to provide a competitive edge to discount retailers and middle market branded manufacturers with their own private label product.

Major retailers and mass merchants are increasingly using outside resources to help design and/or develop their product to achieve planned mark-up and sell-through for inventory to which they are committed. DLCR has experience and industry relationships that may build volume from these types of large credible customers.

Experienced Executive

The Company is led by David Loren, President, CEO and Chairman. Mr. Loren has over 20 years experience with executive responsibility for sales, design, merchandising, production, operations and finance in the fashion and garment industry with emphasis in women's Better Sportswear. Mr. Loren's experience includes positions as President of Leon Max, Inc., a $ 200M women's wear manufacturer-retailer; Group President of $300M BCBG MaxAzria Group; President of Sales and Merchandising – U.S. for Paris-based Et Vous, a $100M European company with another $ 30M license base in the United States in contemporary departments of larger department stores; and President of the Women's Division of Perry Ellis International, where he worked closely with the American Division's now-legendary designer Tom Ford as well as Marc Jacobs, designer of The Collection Division.

Production

DLCR contracts for the manufacture of its product through a network of quality vendor-approved off-shore manufacturers. This allows the Company to stay competitive as well as to have the capability to produce large quantity in a timely manner.

Market Place

The economic slowdown in the US has significantly impacted the apparel industry. It has also changed the landscape of the women's apparel market. With Americans feeling the results of the current economic situation, shoppers have lowered discretionary spending by searching out deals and bargains to help ease their tightening budgets. DLCR believes that consumers will continue to shy away from high priced, luxury apparel and settle for a more price value option, and anticipates that customers will continue to move toward shopping at discount department stores. Many of these department stores are now offering designer-based private label fashionable apparel at lower price points then most of the high end retailers.

We believe companies like DLCR will be highly sought after by large mass merchants and major discount department stores to produce high quality and fashionable apparel in order for them to remain competitive in the current economic situation. Keep a close eye on this stock as we think it has lots of potential.

About David Loren Corporation

Founded in 2006 by apparel industry executive David Loren, David Loren Corporation (www.davidlorencorporation.com) is engaged in the design, production and wholesale merchandising of quality ‘Moderate to Better- price point' women's apparel to major department stores, mass merchants, specialty chains and direct-to-consumer merchants. Headquartered in Los Angeles, California, the Company designs and produces private label product and four distinct product lines that include David Loren Collection, David Loren Dress, David Loren Beverly Hills, and David Loren Studio. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel, and target consumer. The Company contracts for the manufacture of its product lines through a worldwide network of quality manufacturers.

Certain statements contained herein, including without limitation, statements addressing the beliefs, plans, objectives, estimates or expectations of the Company or future results or events constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements involve known or unknown risks, including, but not limited to, general economic and business conditions, the effect of government regulation, competition, conditions in the specialty retail industry and other material risks. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking statements will occur. The Company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not be realized.


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