Dumar, I hear you. That's why I did some checking into CDIV's strategy in this area. These are personalized ring tones, made for the user, not just clips of songs. With three kids, including two who are old enough to be cell-phone obsessed, ringtones are still a huge priority for this crowd who don't blink an eye at spending 5.99 a month to ensure their ring tones are cooler than everyone else's. Am I biased on the personal ringtone strategy? Probably so, but take a look at the google article I posted up last week: getting the ringtone users is selling the razor. The razorblades are the money made on the back end leveraging your channel in ads and comarketing.
The growth potential is massive, the strategy is correct, the timing is correct.