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Re: Serenity post# 110458

Monday, 11/23/2009 8:09:43 PM

Monday, November 23, 2009 8:09:43 PM

Post# of 241550
You are welcome. Here is a good, inspiring article for you:
http://www.glaceau.com/pressUploads/glaceau%20big%20journal%20article.pdf

Yet the story of Glaceau’s vitaminwater offers insight into how
inroads can be made in even the most saturated of industries, from
food and toys to office supplies and cosmetics. In seven years,
the brand has grown from a no-name upstart whose charismatic
founder, Mr. Bikoff, delivered sample bottles from a cooler bag
to become the cornerstone of a $350 million mini-empire that has
won shelf space in 50,000 outlets, including Albertson’s, Safeway,
Jewel-Osco and Whole Foods.

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