Agreed...but what is the underlying reason....why step it up?...the intangibles involved with initial stocking....advertising ....etc....we shall see...looking at the big picture I don't think its that big of a deal...if we are close to launching a campaign...its gonna take money...and a heck of a lot more than this...quite more...so for now,I'll let Eric do what he thinks is REQUIRED...JMHO...Dirty