Like Mikeo states, not everyone likes a risk. Some years back I met the granddaughter of the bottling company that processed Coca Cola's first batches. Her grandfather was offered a major stake in the then unknown soft drink company. He opted out of that offer for a clean-safe payment on the services of bottling.
This takes longer than holding a good hand in a poker game, but it still feels like a good hand. I'm in.
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