JNJ has withdrawn Evolence from the US market. (Source: 3Q09 MRX CC.)
What went wrong? Despite JNJ’s marketing heft, Restylane/Perlane and Juvederm are too entrenched and Radiesse is too efficacious for a me-too dermal filler to make much headway.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”