it all started with erbitux but that probably ended up being the best 2B they spent…
When you include BMY’s clinical and regulatory expenses, BMY spent much more than $2B to acquire an approximately 40% profit share of Erbitux in the US. In no way was Erbitux the best deal money BMY ever spent.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”