Monument Circle Acquisition Corp (MON)

[Democritus_of_Abdera]

Monsanto’s one-on-one conversations with customers....

In the presentation following Ted’s in the 11/10/09 Biennial Investor Event, Brett Begemann (Exec VP, Seeds & Traits) explained in detail how MON approaches customers on a one-on-one basis. It would take a great deal of space to reiterate the strategy here. But a key component of the strategy is recognition that large farms tend to grow several hybrids from different sources on their farm each year so that they can get personal data. Brett, in his discussion about sales tactics for soybean farmers who did not have favorable experiences with Monsanto’s hybrids explains

We sit down with those farmers. We talk about the situation. We explain to them what other varieties did in their particular area and how they showed up on other farms. We look at 30 plus versus one strip trial on one farm and we help them make an informed decision about other varieties that they might try on that farm. ...

By the way, I was very favorably impressed by Brett’s presentation. It was clear, concise, and factual. I recommend listening to it if you want a positive impression of Monsanto’s program.

As you probably have gathered, I have not been favorably impressed by Carl Casale’s or Ted Crosbie’s recent presentations.