I would not be too worried, this stock will heat up sooner than later. It is in the compay's utmost best interest to have both comercials air middle of next week or at latest the week of the 16th. To capture as much of the holiday shopping as possible.
I am sure Danny knows this as well because it is in his best interest to make a lot of money during this time.
As stated before the Beagle Step fit and the Buddy Tablet caddy are great stocking stuffers.
The best thing to do to support is buy some products yourself like the Tablet caddy and give them to friends and family.
Standard marketing 2 people tell 4 people tell 16 people etc.