That may be because each October, or certainly by November, the company began to rally the troops (shareholders) in preparation for the Annual Meeting.
I'm not sure that strategy will be effective this year.
Looks like they may very well be addressing shareholders with a $0.55 share price, many of whom will be staring at 80%+ paper losses. Free cookies and lemonade won't ease that pain.
That, of course, unless they actually deliver a commercialization event between now and then. Promises that it is in the works will have little to no impact, IMO.
"Don't confuse activity with results" - Crilly