JCG: I have answered but it is deleted. Our clients take the license, we recommend the service and manage the execution. I have a signature today on a contract for such a service, but it is under NDA. As is everything anymore. It is a B2B solution and will likely not be PRed.
I think we need to agree to disagree on what "paid" means or why they selected that specific term. I don't think it really matters.