NeoMedia Technologies, Inc (NEOM)

[streetstylz]

Microsoft is utilizing the indirect method


http://www.istartedsomething.com/20090108/microsoft-tag-microsofts-own-2d-barcode/


"Unlike other tag technologies too, the Microsoft Tags don’t actually store the information. You see, all it stores is a unique ID which it then sends to Microsoft’s servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself. A nice side-effect of this is also the ability for publishers to gather reporting data on how many times it was seen."


http://www.techcrunch.com/2009/01/08/microsoft-releases-tag-its-second-iphone-application/


"Microsoft Tags doesn’t actually store any information, except for a unique ID which can fetch more data stored on Microsoft servers. This allows way more information to be attached to tags than with QR codes."


Microsoft will require a NeoMedia license.


Best,
Sean