We know what was cross-licensed and we do know that ScanBuy is the one paying NeoMedia. ScanBuy can decide how they will stay afloat as a company. Now ScanBuy can go forth and prosper. If they want to go their own proprietary way that is their choice.
PR is the one that licensed and that is the '048 patent.
Who did you contact in the MARKETPLACE?
Better yet, what is Pop-Technology going to do? Is it going to use the Neustar-NeoMedia alliance. Being one of the first to do so would and the PR that would come from it would be a great way to bring attention to your track and trace barcode technology.