NeoMedia Technologies, Inc (NEOM)

[beacon27]

Excuse my ignorance, but while this post is a very clever find by Krays, and very interesting to read, am I missing something but is this simply a Neomedia CLAIM to the WIPO? ie No analysis or feedback from the WIPO.
Again, just a claim for an invention which sounds almost identical to what they have been claiming for years.
What has materially changed?
Again, Im sure Im missing something, so bear with me! :)
TIA