Quite a nice find le-bon (as always). I found the following to be the compelling read:
Excerpt:
Mandates Are Forcing 2-D Bar-Coding Upgrades
Edwards says he's been selling more 2-D bar-coding products in the last few months than he has in the last six years. He believes the reason why stems directly from various mandates imposed on suppliers. For instance, many of his clients who perform electronics manufacturing work are required by the telecom industry to use Micro PDF417 and QR codes (data matrix). "Everyone wants more information when they scan a bar code," says Edwards. "To get more information, you need to use 2-D symbology." For that, manufacturers need printers capable of producing high-resolution (600 dpi [dots per inch]) bar codes (as well as bar code scanners capable of reading the codes). "We have one customer that makes telecom equipment used by Verizon and AT&T," he adds. "While it is a major manufacturing operation, this company buys equipment and runs it until it dies. It probably wouldn't have purchased new printers if it wasn't required to print 2-D labels." Edwards continues by explaining that his customers in the food industry also face regulations pertaining to the traceability of food in the event a recall is needed. Therefore, the VAR has seen an increase in sales of 2-D solutions to those customers.
Got milk? ;)
Best,
BC
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