personal opinion; it takes money to make money. The advertisement costs were factored into the scam. I actually think the advertising yielded sales they never expected but like any flash in the pan that this is, they also know that it is short lived.
How many made for TV products have longevity?
Profits still come from RME not SPNG.
True. Not a lot of "Patty Stackers" or "pocket fishermen" around these days. A 10 dollar sponge has to be the biggest gimmick of them all.