Asking Neustar what they think IS the way to answer your question.
If you asked them, they'd probably answer:
"Wouldn't we be silly gooses if we spent all of this time working with Neomedia, investing all of the money that we have invested into the pilot programs with them, and NOT have researched all of their patents and PROVEN to ourselves that Neomedia holds the key to the riches! ...... We aren't Silly little Gooses!"