NeoMedia Technologies, Inc (NEOM)

[TomSawyer]

Very true. I'm just saying "covering the entire solution" doesn't say "which" solution.

For all we know, they could be talking about their entire solution called ScanLife universal mobile barcode application and Code Management Platform:
http://www.scanbuy.com/web/press-kit/88-scanbuy-releases-new-integration-tools-for-brands-and-media-publishers-to-use-the-scanlife-2d-barcode-system

So so those words are perfectly legal to use. Not very specific, but legal to use.

(Don't get me wrong.. I hope Scanbuy and JB burn in hell.. but in a nice way)