Thursday, October 07, 2004 4:19:28 PM
NEW PRODUCT RELEASE
Alec Bradley Cigar Co.
3400 SW 26th Terrace
Ste A-01
Dania , Florida 33312
Phone: 888-426-4397
Fax: 954-321-9968
Contact: Alan Rubin
FOR RELEASE: September 1, 2004
Pryme, First Super-Premium Cigar from Alec Bradley, Debuts
Alec Bradley's Pryme is the company's first entry into the super-premium cigar market. "Our previous focus has been on value-priced premium cigars," says Alan Rubin, founder and president. "Retailers and smokers consistently told us our cigars outperformed high-end brands, so we decided to swing for the fence with Pryme."
Pryme uses wrapper leaf from the corona, or flowering top part of the tobacco plant. More popularly known as ligero, it is generally used in the filler's central core, to boost its power. The wrapper displays a lustrous sheen, due to the extra oils that protect this top leaf from the sun. Pryme's production is limited and costly, because there is less than a 10% yield from an entire year's crop. The medium-to-full bodied cigar gains its depth of flavor by balancing the ligero's full aromatic flavor with a rich-tasting Mexican binder and four-nation filler blend from Nicaragua, Honduras, Mexico, and the Dominican Republic.
Pryme is available in four shapes: #100R (5 1/4 x 52), #200X (6 1/8 x 50), #300C (7 x 48), and #400T (6 3/8 x 52 Torpedo). Their suggested retail pricing is in the $10 to $12 range. It comes in quantities of 20, in a humidor box made from Nogal wood, which is indigenous to Central America.
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