The Indianapolis 500 is the highest attended single day sporting event in the world.
The Indianapolis 500 produces a greater economic impact ($336 million) than either the Daytona 500 or the Super Bowl.
IRL fans are 20% more likely than the average American to have attended college.
61% of fans have an annual household income of $50,000 or more.
IRL fans own an average of 3 vehicles and 41% have purchased a new car in past 3 years....
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¶ nobody even knows what the IRL league is
  You may be disappointed if you fail, but you are doomed if you don't try.                     - Beverly Sills