Biocentric Energy Holdings, Inc. (BEHL)

[gradyseasons]

It's called market segmentation...

BEHL is carving its niche to compete.

- Although they plan to produce themselves, they are in the business of licensing their photobioreactors and solutions... Basically franchising.

- Dennis looks for the "low-hanging fruit" first...co-products of algae...animal feed.

- BEHL looks to be the low cost producer....was coined the "Wal-Mart" of algae by Cohen.

- BEHL is tapping markets overseas...China, S.Korea...etc

- BEHL is in the business of feeding humans...UN/White Paper


http://marketing.about.com/cs/sbmarketing/a/smbizmrktseg.htm


MARKET SEGMENTATION is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes.
A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the "average" customer...

...Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor...A business must analyze the needs and wants of different market segments before determining their own niche...