Fluff - dictionary definitions - thought we were spending so much time determining if the share reduction was fluff, we should define the term.
Fluff (noun) 1. light, downy particles, as of cotton. 2. a soft, light, downy mass: a fluff of summer clouds. 3. something of no consequence: The book is pure fluff, but fun to read. 4. an error or blunder, esp. an actor's memory lapse in the delivery of lines.