BMKS owns 20,000 shres of NTN.
Tuesday July 9, 8:15 am Eastern Time
Press Release
SOURCE: NTN Communications, Inc.
NTN Network Trivia Players Compete for $1,000,000 in Million Dollar Match Game
Designed to Promote Hospitality Business
NTN Takes Trivia Contestants to GameWorks® Las Vegas for the Final Round of Competition
CARLSBAD, Calif.--(BUSINESS WIRE)--July 9, 2002-- NTN Communications, Inc. (AMEX: NTN - News), the world's leader in interactive communications and entertainment products for the hospitality industry, announced that ten NTN Network® trivia players will be flown to Las Vegas, Nevada to compete for one million dollars in the finals of NTN's Million Dollar Match(TM) trivia quiz show competition. On Friday, July 12, GameWorks® Las Vegas will host the final game of the contest that NTN trivia buffs have been playing every Wednesday from May 1st to June 19th in more than 3,100 NTN hospitality partner locations nationwide.
The Million Dollar Match trivia game continues the NTN Network's strategy to increase traffic in hospitality locations on traditionally slower nights. NTN launched the game on Wednesday evenings to energize traffic in their subscriber sports bars and casual dining restaurants and the results have been impressive. The Million Dollar Match promotion reported an increase of 27% over typical game play activity with more than 134,000 games played during the eight-week promotion. This increase in game play ultimately generated higher revenues and increased traffic for many of the subscribing restaurants and bars in the United States.
"In an era where most hospitality operators are struggling with ways to increase their restaurant traffic, particularly in non-prime time periods, we are very pleased with the success of the Million Dollar Match trivia quiz show competition," said Mark deGorter, President and COO of the NTN Network. "I can't think of another organization that is bringing a promotion with a potential million dollar payout to the industry, and the surrounding energy and enthusiasm is just another example of how our entertainment network assists our subscribing locations in driving patrons into their establishments in unique, unconventional ways."
"We had patrons waiting for Playmakers® just to participate," said Claire Carroll, Manager of Niagara Tap in Largo, Florida. "The 'buzz' associated with a chance to win a million dollars, and more importantly our ability to promote that in our location, brought both our regulars and new patrons in on Wednesday nights. It was definitely a success for us; we even had two players match."
The object of the Million Dollar Match game is to match a predetermined score listed at the beginning of each game so participants must strategically time their responses to win. The score to match is chosen randomly for each game. While there were more than 1,050 matches during the eight-week campaign, only ten players were chosen at random to compete in the final match game.
On Friday, July 12, those ten trivia finalists will arrive at GameWorks Las Vegas for one last round of Million Dollar Match, but only one NTN player could be lucky enough to walk away with one million dollars.
About NTN Communications, Inc.
Based in Carlsbad, CA, NTN Communications, Inc. (AMEX: NTN - News) is the parent corporation of the NTN Network® division and Buzztime Entertainment, Inc., a subsidiary. The NTN Network division, which focuses on the out-of-home hospitality industries, is comprised of the NTN Network and NTN Wireless Communications, Inc. The NTN Network is the largest out-of-home interactive television network in the world. Through NTN's Digital Interactive Television technology, the NTN Network broadcasts entertainment and sports programming engaging more than 1.7 million players and reaching more than 6 million unique customers each month in approximately 3,600 North American hospitality locations such as TGIFriday's, Damon's, Applebee's, Buffalo Wild Wings, Bennigan's and others. NTN Wireless(TM) manufactures, sells, and repairs paging equipment for the hospitality industry as well as providing on site messaging solutions for hospitals, church nurseries, salons, business offices and retail establishments. NTN Wireless also offers enhanced stored-value gift certificate and loyalty programs to improve customer retention. Buzztime Entertainment, Inc., with investment from Scientific-Atlanta, Inc., produces BUZZTIME®, the interactive television trivia channel, and live sports prediction games such as QB1® from its live interactive broadcast studio. Buzztime's partners include: Scientific-Atlanta, Inc., Liberate Technologies, Microsoft Corporation's MSN® TV and the National Football League.
About GameWorks
GameWorks® is the ultimate destination for a total entertainment experience where guests can eat, drink, party and play. Each GameWorks venue provides all the best elements of a great night out in one location, including a full-service restaurant with a fantastic menu and casual decor; a cool, high-energy bar serving signature martinis and specialty cocktails; and the most entertaining and interactive games and attractions in the world. It's state-of-the-art fun. There are 15 GameWorks flagship locations worldwide -- 13 venues in the United States and two international locations in Guam and Rio de Janeiro Brazil. Additionally, the company owns and operates a second group of seven smaller facilities, without food and beverage service, branded as GameWorks Studio, throughout the U.S.
The managing members of Sega GameWorks L.L.C. are wholly owned subsidiaries of Sega Corporation and Universal Studios. Universal Studios, Inc., is a part of Canal+, the TV and Film division of Vivendi Universal, a new global leader in media and communications.
This release contains forward-looking statements, including statements relating to NTN's strategies to increase subscriber business, the attractiveness of the content line up to subscribers and their customers, and future plans for content and services, which are subject to risks and uncertainties including changing economic conditions, product demand and market acceptance, technological barriers, the impact of competitive products and pricing, and other factors detailed in the Company's Securities and Exchange Commission filings, including the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2001. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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