"It doesn't matter if your sitting on 100 Billion if it costs 101 Billion to actually get it out of the ground & ready for sale!"
Let's say you're sitting on 1000 chalupas... Taco Bell ups the price of chalupas because people keep eating them. Unfortunately, your chalupas are in ziplock bags in the freezer and will take some time to get out. These people really love chalupas... they're gonna pay you whatever it takes to get you to walk to your freezer and get those chalupas and get them in ready-to-eat condition. Why? Because they love chalupas and they want chalupas and they'll pay for chalupas!
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