For those who are unaware, the CEO, Genet knows his way around the UFC. From his past, Just a sample of many- Jason Genet, who manages several MMA fighters out of the Arizona Combat Sports gym in Chandler, attended an MMA card in Albuquerque, N.M., in February when Jamie Varner of Tempe won the World Extreme Cagefighting lightweight championship. The scene afterward speaks to him of the kind of impact Arizona can expect.
"All the joints were filled up," Genet said. "There was not a restaurant in town that was empty at 10:30 at night. You had a world champion eating pancakes with owners of the (WEC) and fans. And Albuquerque is in the middle of nowhere."[i/]