Alcott Whitney and Connexon Partners Join Forces
Press Release
Source: Alcott Whitney
On Wednesday August 12, 2009, 12:07 pm EDT
Buzz up! 0 Print.NASHVILLE, Tenn., Aug. 12 /PRNewswire/ -- Marketing agencies Alcott Whitney and Connexon Partners have announced they will combine their operations. The combined entity will operate as Alcott Whitney, and Connexon Partners principals, Pam Eldridge and Lyn Knopf, will join Jim Alcott and Rebecca Whitney as partners.
Alcott Whitney (www.alcottwhitney.com) is a results-focused marketing agency that moves the meter for its clients through a combination of superior strategy and analytics, relentless innovation, and a strong commitment to partnership. The combined client roster includes firms in the financial services, health care, retail, and advertising industries.
Principals of both agencies viewed the combination as the best way to leverage future growth opportunities.
Connexon Partners has experienced consistent growth since its launch in 2007. "We were doing very well and content to go on as we had been, but when this opportunity came along we saw it as the best way to take our business and service offering to the next level," Knopf explained.
"We're also excited about the expanded services we can now bring to Connexon Partners clients specifically in the areas of interactive and social media," Eldridge added.
Rebecca Whitney explained, "The more seriously we considered the deal, the more obvious it became. Our current businesses complement each other very well. We know each other and know that we work well together." The four partners all previously served long tenures at Alcott Routon, a database marketing agency that served one-fourth of the nation's largest banks and other national brands prior to its acquisition by Clarke American Checks, Inc.
"Based on our previous relationship, we'd long hoped that we'd one day have the chance to work with Pam and Lyn again. They're first-rate both professionally and personally. We're thrilled this has worked out the way it has," added Alcott.
Operations of the two agencies will be integrated immediately.
Alcott Whitney (www.alcottwhitney.com) is a results-focused marketing agency that moves the meter for its clients through a combination of superior strategy and analytics, relentless innovation, and a strong commitment to partnership.
AI
