I'm not liking this PR at all. What has buried Neom for the last several years? ON GOING LITIGATION!
Whatever, financial momentum from "as yet hypothetical licensing agreements" - was basically just wiped out! Correct me if I'm wrong - but in litigation the discovery phase is a WHOLE LOT more expensive then anything we've seen to date and an actual trial would cost a bundle!
Dissecting the PR - I'm led to conclude at least this: The clients Scanbuy has acquired of recent are both larger in quantity and quality then Neom's. Especially, if Neom has anything going on with the real big boys ala msft goog etc. Neom wouldn't waste a PR crying foul. They would announce the superior deal and let the results speak for themselves.
Again, this makes no sense to me. It sends out a message that potentially scares off customers and opens up the patent troll talk again. This PR encourages potential clients to wait until the court case is fully settled (stuttering forward progress) Especially, considering Neom has demonstrated it has no problem in triangulating the matter. A matter that is still pending an outcome via the courts.
Also, if I were the judge in the case I would be none to happy with one of the parties announcing a victory "prematurely". I know this can't change the legal outcome but it could upset the judge whereas he grants delays of sorts. Not Good!
All in all this PR has the markings of a company that is losing the battle in the market place and comes off as a desperate scare tactic.
It would've been better to settle or win the case and then welcome all of Scanbuys clients with a Jesse James palm.
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