About the Author Avi Sivan is one of the nation's top direct response marketers, with hundreds millions of dollars in sales on television, magazines, newspapers, direct mail, in retail stores worldwide and on the internet. His informercials have made IGIA and Epil Stop a household word from coast to coast and around the globe. Sivan is one of the pioneers of the industry and the creator of the name "AS SEEN ON TV" has over twenty years of experience in money-making informercials. Avi Sivan was named as one of the 25 most innovative people in DRTV by Response TV magazine (one of the leading industry journals for Direct Response Television)