Burned Media Ltd (BUNM)

[Pass the Salt]

I don't know if we will see Mr. Devellano convert hypster.com into a paying site during his watch. However, I believe this will be the main objective for any given buyout entity.

They will likely buy the user base in order to convert hypster.com into a paying service in rapid order. The buyout entity may already have a modest paying base in place and wish to dramatically increase their customer base and profitability.

Any advertising revenues will be 'sauce for the goose' rather than the main and only engine of profitability.

The strength of this service in the now is in the rate of user growth. As I stated in previous post 6-24-09 407,500 users have been added thus far in 2009.

I believe Mr. Devellano is betting on the rate of this growth attracting a buyout offer. Recent site enhancements have been intended to increase rate of user growth rather than develop other affiliated sites, services etc.

If this offer cannot be obtained--then it is possible we do see hypster.com morph into a paying service. IME starting end of 2009 or for 2010.

Based on current projections--another 450-500K will be added before end of 09.

The above assumes no new major initiatives to obtain greater user growth during the rest of 2009.

Hypster.com total user count by end of 2009 should be right around 1.7 million mark.