Yes they know exactly what they are doing. IMO, they are diluting to pay expensive advertising like that multi-million dollar drag race contract they just signed. They will run the shares over 3 billion then reverse split to go to the NAZ.
It's absolutely clear to me what is happening. There is no way in hell this stock could possibly trade as many shares as it did during the latest run and only end up with a high of .285 unless the share count is up around 2 billion. Think about, see the warning signs and invest accordingly. If the company wasn't trying to hide something, they wouldn't. They know the raised A/S is killing current share price but they are sacrafising current share price for future share price in their eyes.
This stock will see .075 again, see link for reason.