Earthworks COO J. Buckeye Epstein said, "What makes our site extraordinary is that we take a no-holds-barred approach to reporting on what we see as a huge emerging business. Our editorial staff will present an entirely unique perspective the to industry."
CageMonster.com will be available on a subscription basis. The Company estimates that within 12 months their subscriber base will exceed 200,000 which will generate more than $1.9m in annual revenue, which does not include advertising revenue.