37.1% of the Dallas market is hispanic or latino per the census bureau <a href="http://factfinder.census.gov/servlet/ACSSAFFFacts?_event=&geo_id=05000US48113&_geoContext=01000US%7C04000US48%7C05000US48113&_street=&_county=dallas&_cityTown=dallas&_state=04000US48&_zip=&_lang=en&_sse=on&ActiveGeoDiv=&_useEV=&pctxt=fph&pgsl=050&_submenuId=factsheet_1&ds_name=null&_ci_nbr=null&qr_name=null®=null%3Anull&_keyword=&_industry=" rel="nofollow" target="_blank">http://factfinder.census.gov/servlet/ACSSAFFFacts?_event=&geo_id=05000US48113&_geoContext=01000US%7C04000US48%7C05000US48113&_street=&_county=dallas&_cityTown=dallas&_state=04000US48&_zip=&_lang=en&_sse=on&ActiveGeoDiv=&_useEV=&pctxt=fph&pgsl=050&_submenuId=factsheet_1&ds_name=null&_ci_nbr=null&qr_name=null®=null%3Anull&_keyword=&_industry=</a>