Texas Instruments Inc (TXN)

[Eric]

TI puts H.264 Codec on Mobile Chips

Meeting the needs of a marketplace that is rapidly migrating to digital media technology, WWComs, Inc. today announced the launch of its new H.264 Baseline Profile codec (BC-264), which delivers simultaneous encoding and decoding while consuming less than 50 percent of the processing power on a single TI TMS320DM642 DSP-based digital media processor

http://biz.yahoo.com/prnews/040823/nym045_1.html

From Mobile Tracker:

Texas Instruments has announced a new Digital Signal Processor (DSP) that encodes and decodes H.264 video (also known as MPEG-4 Part 10) in real time. While most consumers do not yet no what H.264 is, Apple Computer is trying to change that:

http://www.apple.com/macosx/tiger/h264.html

H.264 video files have small sizes but impressive quality. Everything from 3G content to full HD can be accomplished with H.264. No time table was given for when we might see these chips in the mobile devices they were designed for.

- Eric -