Because of the potential revenue of what they plan on releasing. I emailed the "contact us" email at the bottom of the page on their hypster website a couple of months ago and I think whoever it was that got back to me released some info he/she prolly wasn't suppose to have disclosed. So, yeah, that's why I am still here, heh. Not sure what kinda damage it might cost BUNM if I release the info too, so I'm just going to protect my investment and hopefully the PPS moves substantially. GLTA