That is a pretty interesting and innovative use of the capability... and I agree it appears that it will create a huge opportunity for NXCO to put their capability out on center stage, solidly branding it with their customers while simultaneously expanding its potential... which CA has failed to accomplish. The exposure seems likely to me to lead to other and more innovative uses.
In a straight up comparison focused ONLY on the PR values, I'd have to say it appears that the NXCO announcement beats the living pants off of the CA product PR stunt we saw this week (that completely failed to connect the PR effort to the product) and their paid for efforts in promotion announced in an article titled "Walsh to Tout CA's 'Most Wanted' Malware TV personality is the public face of CA's updated online security software suite." about which the article's key comment is "The move is not as odd as it appears."
This move by NXCO doesn't appear odd in the least...
In any discussion re making a comparison... you should ask if the efforts being made... will put the product out there for the current and future target customers to see it... get it... make the connection.
The CA effort with Walsh (announced in November and not yet having penetrated my consumer conscious awareness, at least) and the PR stunt we saw from them this week in Florida... both seem to me to be pretty clearly a whiff.
The NXCO effort has just been announced... making a comparison of a retrospective look at the whiffs in the CA efforts and the future focused consideration of the NXCO effort untenable... but, they seem worlds apart in potential...
"OPINION: Wake up guys this is going to revolutionise the way all television is tracked.programing,text voting,cell voting.internet voting and television ratings accross the board on a world wide scale."
Nice that someone else here "get's it"... and not just as a function of focus on existing product features and historical PR focus. There is a world of difference between an accountants perspective on a mature cash cow... and a proper understanding of what is needed for establishing market leadership by technical innovators and entrepreneurs focused on succeeding in creating new products that address new markets.
IMO, ETM et al have a problem with not being able to properly parse the value differences... between what innovation is and how it creates new value from new potential... and that in a retrospective view of a legacy in past accomplishment.
I agree that the effort announced is likely to do WAY more to help NXCO monetize their capability... than the effort we see from CA is likely to help them monetize their "me too" capability and effort.
We should compare more of the features of the capabilities being made apparent in this effort and not just what we see of the marketing and PR... but, focused only on the marketing... NXCO 3, CA 0, with CA appearing spent, and NXCO not even stepping up to the plate, yet.
Website: NXCO 1, CA 0
Child Sexploitation PR: NXCO 1, CA 0
Sponsorship value and focus: NXCO 1, CA 0
I could subdivide by elements and add to the score...
Other obvious differences... CA is using the effort they've made and are making to try to market a legacy focused or "me too" product, an internet security software suite... while NXCO seems to be doing a bit better in using their effort to connect to their target customers while sustaining a forward looking and innovative focus.
AI
Market Data 
Markets 
