You're absolutely right but with Napster already charging $5.00, no one with more than 1M users is going to want to charge only 50 cents. When this change takes place, there's not going to be anywhere for people to turn in order to get music on demand. You may have some "price war" type things initially but nobody's going to permanently drop to .50 for any long time basis while the others are getting between two and five dollars monthly.
This is a move that's going to come and the companies that already have large user bases are going to clean up.
Sometime in the not too distant future these all these guys are going to have a major sitdown and iron out the details of how they're all going to start charging the public for on demand music simultaneously. Prices may be different, but they're going to be roughly similar rates. This will allow the majority of companies to keep from losing their users.
IMO, what they should ALL be doing is pushing those hi-def stereo systems for computers. Once the "computer stereo" has replaced the home stereo, those people are LOCKED IN. Their playlists are intact and they have a financial investment in using this system of music. It's easier, more convenient and offers more than traditional methods and those people aren't going to go back to listening to hours of bs that they don't want to hear on cd's and radio. Not even satellite radio can offer you the ability to listen to ONLY your favorites for hours on end.
Things are slow now but this change IS going to happen and those who have a position in this industry are going to make a killing.
JMHO
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