Double Buy, why DIG should buy Yahoo....
Whether Yahoo is here five years from now, or not, what is important about investing in the internet is the ability to OWN the USERS of the DOMAINS!
Yahoo, based upon it's early entry into the Internet realm has developed a huge loyal following. Last I checked, I believe that Yahoo has well over TWICE the number of users who faithfully visit the Yahoo Domain each month than visit ALL of Disney Internet Group Websites.
By definition, the Internet is merely an INTERACTIVE Media Conglomerate. Prior to the internet, there was NO INTERACTIVITY. One simply read a newspaper or magazine, or viewed a television show, or listened to a radio. The Internet has changed all of that dramatically (as is evidenced by my typing of this post!).
DIG should buy Yahoo for the following reasons...
1)Yahoo's huge dedicated audience.
2)Yahoo's Internet Name "Brand Recognition...GLOBALLY!"
3)Yahoo caters to a more 'unfocused' (as in 'larger niche') of clientele.
4)Yahoo would hopefully add specific new 'nuances' to the struggle that Disney has had in forging an Internet "loyalty" on a regular basis.
5)We could post on the Yahoo DIG Board, and the 'hits' would count as DIG hits!
These are the top five reasons I think DIG should buy Yahoo....anybody have any other reasons?
