that's a good point flo-bee, but i was under the impression, maybe naively, that wowgreen wasn't interested in developing its own proprietary blend - does it have an R&D department?
i'd absolutely hate for EESO to go into direct competition with Wowgreen - u see Allie Mallad's little presentation on Wowgreen, and he's a great salesman...
it made me think that even if Wowgreen's products are inferior, the scare tactics alone will help start a trend...all the stay-at-home mom's have a high chance of developing cancer due to toxic cleaners and their children have a higher chance of cancer as well -- that, IMO, will start a trend.
Aim at mom's since they buy the stuff and scare the hell out of them...that's a product that will sell if it's remotely close in quality to competitive products.
but, can anybody answer if Wowgreen has its own R&D department that is working on a proprietary blend? i sure hope jared would have protected against that before giving Wowgreen access to his products...
flo-bee - please elaborate on: it looks more like the other way around. wowgreen bottles it themselves and only "licenses" (though they supposedly only pay at year's end + 1 month) those formulas which they haven't already tweaked (and now presumably own/don't pay for). there is little legal recourse for eeso's "proprietary" (unpatented, non-secret) blends.