Obviously if Skins had "no money" they would be out of business as employees are loathe to work for free. Perhaps your limited experience with a personal website has confused you as to sites like investors hub, which are large enough to sell their own ads. A simple review of the rate card - http://adserv.stocksite.com/media_kit.html will show advertising on ihub is pretty inexpensive, and of course Google and AOL ads are even less so when they only show up on sites like stock message boards and have few click throughs. Lastly, if you're going to make the argument that footwear etc. is footing the bulk of the bill, you might want to consider why they would use Skins only on this MB while even on Yahoo's Skins MB they promote MBT, as well as why Skins is not even a "featured brand" when it's so (according to your logic) valuable in obtaining new customers to the site.
I'm not sure why this has become such an obsession. It's not a "fight", it's a dialog with differing perspectives. As I've said several times now, each person who reads the board will form their own opinions, do their own research (I hope) and make their own investment decisions based on information provided by the board.
'Tis better to be silent and be thought a fool, than to speak and remove all doubt. - Abraham Lincoln