"Where can I buy them?" - FORZE GPS Makes Stellar Debut as the "Official Bar" of the Rock 'n' Roll Marathon Series in San Diego
More Than 50,000 Consumers Sample Product
Jun 2, 2009 10:43:00 AM
Copyright Business Wire 2009
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View Additional ProfilesMATAWAN, N.J.--(BUSINESS WIRE)-- PacificHealth Laboratories, Inc. (OTCBB: PHLI), a leading sports nutrition company, today announced that more than 50,000 consumers sampled the FORZE GPS(TM) nutrition bars at the San Diego Rock 'n' Roll Marathon and Expo, held May 29-31, 2009. The San Diego Rock 'n' Roll Marathon, one of the most popular running events in the nation with over 22,000 runners, marks the first of 19 races featuring FORZE GPS as the "Official Bar" of the Rock 'n' Roll Marathon Series. The next event, a half and full marathon, will be in Seattle on June 27, and is sold out with over 25,000 runners registered.
"Overwhelmingly, the biggest question we had from the consumers who sampled FORZE GPS over the weekend was 'Where can I buy them?' - this is a good indicator of potential future success at this initial stage of the brand's launch." said Jason Ash, CEO of PacificHealth Labs, Inc. "We recently announced an ambitious sampling program to reach more than one million consumers with FORZE GPS in 2009 and the Rock 'n' Roll partnership is a big part of this program. The inaugural event in San Diego drew overwhelmingly positive feedback from attendees. We are very excited at the prospect of reaching an estimated further 2.9 million consumers throughout the balance of 2009 and 2010 with this activity."
In addition to giving FORZE GPS bars to all race finishers, more than 1,000 consumers purchased the product from local retailers at the FORZE GPS booth at the prerace health & fitness expo held on the two days prior to the event. As a result, PacificHealth Labs will be leveraging further retail integration opportunities at all the upcoming Rock 'n' Roll prerace expos, the next being at the Qwest Event Center in Seattle on June 25 -27.
Athletes know that the leaner a body becomes, the greater its potential for speed and performance. FORZE GPS is the first scientifically proven appetite management tool created specifically for athletes. FORZE GPS nutrition bars utilize a multi-patented blend of healthy fats, protein and calcium that is clinically proven to activate the body's natural appetite control signal (cholecystokinin or CCK).
FORZE GPS all natural bars are offered in great-tasting chocolate peanut butter and cranberry nut flavors at a suggested retail price of $1.99 per bar. FORZE GPS is available in sports specialty retail stores and online at www.forzegps.com.
About PacificHealth Laboratories, Inc.
PacificHealth Laboratories, Inc. (OTCBB: PHLI) is an innovative and leading sports nutrition company that focuses on marketing, developing, and selling premium nutrition products to active consumers seeking to improve their health and performance. Our brands and nutrition tools are segmented into three discreet platforms: rehydration/energy, recovery, and optimal racing weight and include FORZE GPS, the first scientifically proven appetite management tool created specifically for athletes. To learn more, visit www.pacifichealthlabs.com.
Notice: This news release and oral statements made from time to time by Company representatives concerning the same subject matter may contain so-called "forward-looking statements". These statements can be identified by introductory words such as "expects", "plans", "will", "estimates", "forecasts", "projects" or words of similar meaning and by the fact they do not relate strictly to historical or current facts. Forward-looking statements frequently are used in discussing new products and their potential. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known, such general economic conditions, consumer product acceptance and competitive products, and others of which are not. No forward-looking statements are a guarantee of future results or events, and one should avoid placing undue reliance on such statements.
Source: PacificHealth Laboratories, Inc.
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For PacificHealth Laboratories
Inc.
Kristin Jones
415-955-2607
kristin@JonesPR.net
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