There's definitely a link and if EESO turns out to be a scam, that would be very bad news for PINR (regardless of PINR's legitimacy). But Mark's job at EESO is to manage the news. His job here is to create the news--pretty different.
Plus, EESO ran from .0003 to .055. Nothing that happens now can change that.
Winning is like shaving - you do it every day or you wind up looking like a bum.