rph_in_wi: Do you think Medco would have published this study if the results suggested that patients should change from a generic heartburn drug to a branded one? <a href="http://www.reuters.com/article/marketsNews/idINN0633359620090506" rel="nofollow" target="_blank">http://www.reuters.com/article/marketsNews/idINN0633359620090506</a> Rhetorical question—no need to reply :- )