That's my personal opinion, as well RE21. I can't see a big enough market to sustain the company long enough for the product to catch hold, given that it could.
I think the company may have underestimated the acceptance of bottled water in everyday life.
I'd need to see the market survey they did.
I wonder if anyone's asked for it?
"Give 'em the old Razzle Dazzle.....razzle dazzle 'em"