I posted that this quiz was high-difficulty and this proved to be an understatement. I’m somewhat dismayed at all the discussion that focused on the definition of end user, which is a matter that I thought was sufficiently clear.
This quiz turned out to be an interesting lesson in how people can get stuck in a certain line of thinking and close off other avenues without realizing it. One poster sent me a PM saying that a company could not possibly be an end user of a NVS drug because only people consume drugs.
-- Q: Who was the largest end-user buyer of NVS’ drugs during 1Q09?
A: Abbott Laboratories. ABT buys large quantities of NVS’ everolimus, which is the coating on ABT’s market-leading Xience stent (#msg-32873087).
Thanks to all of the participants in this quiz for participating!
p.s. Everolimus is a versatile drug: NVS sells everolimus under the brand name Afinitor for kidney cancer and under the brand name Certican for organ transplantation.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”