My guess is that TWB is part way through a cost-cutting and rebranding effort that is expected to materially lower costs going forward. That rebranding/cost-cutting program is, in essence, the thesis for investing in TWB.
I am not surprised to see them lagging others in their sector, as those companies don't have the current expenses related to this type of step-change in their businesses.
If I could afford to buy all of them, I would not need to buy any of them and I sure wouldn't be spending time on the message boards!
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