It says in the PR everyone who buys a living will from Legalzoom gets it loaded into an MMR account with a 90 day free trial. After the 90 days they can upgrade to a paid MMR myesafedepositbox account. Great way to instantly have tons of people using MMR accounts. Once they see how great the product is many should upgrade to paid version. Probably a revenue sharing agreement.
Any posts I make are purely my own opinions and not those of the Companies I discuss.