If ALL this talk is TRUE (Pre-Orders), I sure hope DKAM has a contingency plan for another BREWERY ASAP! If they make the Market wait on this ONE, it will not be good. Hey, there will be people that will LOVE the beer and promote it on there own but not everyone is going to LOVE the beer. Any negative media (Bloggs, etc.) will stunt initial sales in other markets,IMO, if the product doesn't get out and IN THE STORES in a timely manner. I'm a DKAM man ALL THE WAY but OUR record in terms of delivery is questionable at best at this time. IMO COACH